Digital marketing. Simply another one of those new, expensive buzzwords you should utilize to sound smart in conferences or is it the genuine offer? Perhaps a better question is: what is digital marketing? This digital marketing guide will show you what's what. First popularized as a term in the early 2000's, digital marketing has in fact been around much longer.
About 100 years longer, to be specific. Here's a photo of the first digital marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the first human to demonstrate a, "public transmission of wireless signals." Soon after his little presentation in England, morse signals were transferred throughout open water.
The first live broadcast was from an opera efficiency at the Met and think what people did after it? They purchased program tickets! Digital marketing strategy was born. This Site bet you're amazed. I didn't discuss mobile phones, apps, Facebook ads or blog sites at all. That's since digital marketing has nothing to do with the web.
Channels such as social networks, mobile applications, e-mail, web applications, search engines, websites, or any brand-new digital channel. Or a simpler variation That's the factor it has been around for years (because electronic devices have) and why it does not necessarily have anything to do with material marketing, Google ads, social networks or retargeting.
Remember? I do. As a young kid in California, my experiences from the back seat of our automobile primarily alternated between: "Mom, when are we there?" and "Uh, look, McDonalds, can we go?", whenever among those 10 foot signboards popped up on the side of the roadway. Maturing with Indian parents, the response to both of those would, a lot of times, be the same: "Not yet." In some cases, big brands would even begin a billboard war, like this one between Audi and BMW, which got many laughs: (Image source: BMW blog) In 2015, a lots of my clients still invested numerous millions of dollars on billboard marketing.
That's why digital marketing matters, it is where the attention is. The reason signboards, like the ones above, die, is completely illustrated in a single image of a Volvo. Since, honestly, the future of driving will look like this: (Image source: Dullonet) Not a single passenger will invest their time looking at the road.
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